THIS PAPER DEALS WITH THE DIFfiCULT PROBLEM OF JOINT PRODUCT FAMILY AND SUPPLY CHAIN DESIGN. WE PRESENT A CONCEPTUAL FRAMEWORK THAT SIMULTANEOUSLY CONSIDERS THE CONSTRUCTION OF THE BILL OF MATERIALS AND THE DESIGN OF THE SUPPLY CHAIN NETWORK. FOR THE BILL OF MATERIALS, PRODUCT, MODULE AND COMPONENT ARE CONSIDERED. FOR THE SUPPLY CHAIN NETWORK, SUPPLIERS, MANUFACTURING PLANTS, ASSEMBLY PLANT AND DISTRIBUTION CENTERS ARE CONSIDERED. EFFECTIVE PRODUCT FAMILY Configuration IS HIGHLY IMPORTANT FOR THE PRODUCTS THAT ARE COMPLEX AND NEED TO BE EFFICIENTLY RESPOND TO CUSTOMERS DEMAND, FOR THIS REASON SUPPLY CHAIN Configuration ARE ESSENTIAL TO BE SIMULTANEOUSLY CONSIDERED IN PRODUCT FAMILY Configuration. THIS SIMULTANEOUS Configuration SHOWED BY A CONCEPTUAL FRAMEWORK BASED ON THE SYSTEMS ENGINEERING. SYSTEMS ENGINEERING IS USEFUL APPROACH IN COMPLEX PRODUCTS WHICH USED IN LARGE PROJECT THAT SAVE TIME, COST AND RISK OF PROJECT. VERIFIED V-MODEL OF SYSTEMS ENGINEERING ADOPTED TO SHOW THIS SIMULTANEOUS INTERACTIONS BETWEEN PFC AND SCC.